Progress Report:
What work have you done and what is your role?
Currently, the brochure is still under construction. Making the brochure appealing is a must, but it is also important to get the point of the presentation across. We are trying to make these two vital aspects flow together. We have completed a majority of the photos and have a basic outline as well as company logo, slogan and contact information.
What work needs to be done before peer review (trade show)?
Finish with the text and plug in the last few photos. Spellcheck and grammar checking will be necessary as well to ensure customer trust and reliability of the company.
Will it be ready for the trade show (submissions should be submitted to me by 11:59 pm on Weds, March 25). If not, when can I expect it?
Our brochure will be done by the Trade Show date on Wednesday, March 25.
How might working remotely—as so many professionals are experiencing—be different than your prior experiences with in-person collaboration?
Working remotely makes it difficult to match schedules and relies on a lot of trust and communication between partners to make sure everything gets done on time. Can cause setbacks when the technology doesn’t do what it is supposed to.
Journal #21
The project is going well. We are working out text and style of the brochure as well as images we want to use (some personal some off the internet). My role is coming up with text and helping with graphics, Jordan is lead on graphics and layout. I am hoping to improve on the time frame of when I work on this project, making sure to get all the big stuff done first then nitpicking later on; atypical from my usual style of doing projects. The benefits of collaboration are that I am able to share the work load and get some feedback on my ideas. I am also able to hear knew ideas and work to combine them to make an overall better product. Lastly, and my favorite part about collaboration, is the ability to apply other peoples strengths so that the parts I am not proficient in will end up better than if I had done the project individually.
Journal #22
Destiny and Alaina:
I love the overall design of your brochure, the colors are striking but not overwhelming and the design immediately makes me think of soap and bubbles. The information is laid out in an easy to read format and gets right to the point. A general critique, I would love to see some more graphics about the product or its components. Maybe a drawing or digital mockup?
Attention: I love your company slogan, foot puns are always fun but I think sticking a graphic or company logo might help with some of the blank space and provide a better understanding of what your product is from the get go. Also, maybe make it more obvious which foot related thing is your company name because it is a little confusing due to the formatting, a logo might help with this.
Interest: As I stated earlier, the information is laid out in an easy to read manner and definitely builds interest about your product. I would like to see some graphics, maybe of someone in flip flops looking upset? and some sort of price range, even if that is just saying “same price as your bargain store flip flops” or “guaranteed to be less than X amount of dollars;” that way there is an understanding by the reader that the product is affordable, making them more interested and more likely to buy your product. On panel 3 the word “soaps” is a little difficult to read, maybe move it up half a line?
Desire: I really liked this panel but as I was reading it I was wishing I could see the optional design patterns since polka dots and flowers can have different meanings to different people, you could have some fun and make the patterns part of the panel’s background or even just place them randomly around the words, just an idea based on my personal preference. The testimonial was great! Maybe include a picture of President Herbert so there is a frame of reference for the reader and less blank space?
Action: this panel I found to be a little lacking in the “Call” to action. Even just adding a “NOW” after “CONTACT US” would solve this problem very quickly. Coupons, maybe?
Overall I did really like your brochure, but I really think some images or graphics will take it to that last step. You girls have made a really good start and I cannot wait to see the final product and get some criticism for mine and Jordan’s brochure. Keep up the good work!
Jack and Caitlyn:
I really dig the graphics and professional layout of your brochure, it is inviting, easy to read and has a good balance of words and images. The use of rhetorical questions really helps to guide the reader through the information and keeps them interested so that they continue to the next panel.
Attention: Perfect except, and I am wondering if this is a technical error, but I would make sure your “Who We Are and Mission Statement” title is on the correct panel, this is a reoccurring issue on a few of the panels so I would just double check that. Otherwise, this panel meets all the requirements, is inviting and pleasing to look at.
Interest: Also really well done. I know black is the go to color for text but maybe try a dark gray so the lettering isn’t so stark against the white background. Since you have so many words bunched together in a small space without a graphic or color break, the black can be a bit harsh on a reader’s eyes, but this is me being nit picky so take it or leave it. And again, tech error, try to make sure info is clumped onto panels and not spread between, especially as you get to the third panel and you have a title and step on one panel and the remaining steps on another.
Desire: I’m not going to be picky and say your mission statement has to go here but its an option. I really like the graphics for panel 4 but I would maybe include some benefits/testimonials to gain desire from the people who will be utilizing your service, not just those who will be making cash from it. On panel 5, I think the text in the star got cut off, may just be an issue in the way it transferred but I would double check that. I would also really like to see some more color on this panel, whether it is text or a picture or even a cutesy image of a pen, just something to lighten the mood a bit and give this part of the brochure a little less corporate feel.
Action: Once again, spot on in the delivery and information provided. I really think an image of a “happy college student” would be great for this panel thus leaving the reader with an image to remember instead of just words.
Overall, really well done and most of my critiques are me being nit picky and based on personal preference but you guys are already in a really good place whether you use my advice or not. Keep up the good work!
Collaboration Pictures:
Final Brochure:
